Don Giovanni Staging Project

This production of Don Giovanni will highlight the destructiveness of misogyny, keep the reality of sexual violence at the forefront of discussion, and showcase the potential of empowered women to push back against oppression and violence.
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Marketing
Large theater with funding from the state, ticket sales and grants.

Urban, not rural.

Target audience:
  • adults of all ages
  • older teens
  • 0pera-goers
  • socially progressive people
  • young people
  • women in particular

Marketing Strategies
  • The production will be advertised through the theatre's website and Facebook page and the marquis sign outside the theatre
  • A media kit containing posters and flyers will be sent to libraries and high schools
  • A media kit containing digital images and promotional tickets for giveaways will be sent to prominent bloggers as well as influential YouTube and Facebook personalities

Inspiration
“Don Giovanni”, Encore Spotlight website, accessed April 23, 2021, https://encorespotlight.com/event/seattle-opera-don-giovanni-2020/.
“Jan. 29 to Feb. 1: Mozart’s Comic Opera Le Nozze de Figaro”, McGill Reporter, January 28, 2015, accessed April 21, 2021, https://reporter.mcgill.ca/jan-29-to-feb-1-mozarts-comic-opera-le-nozze-di-figaro/.
“Graphic Design: Opera and Ballet”, Damien Frost website, accessed April 18, 2021, https://damienfrost.com/graphic-design/opera-ballet/don-giovanni.
Due to most opera advertisement posters I found not having text besides the title, I decided to eliminate the text. I particularly liked the images of women with obscured faces and wanted to flip that on its head. In the poster below, the women are on the left. Don Giovanni is on the right, and he is the one who is fading or having his identity being shaded out.
Funding

  • Govenment
  • Ticket sales
  • National Organization of Women grants
  • National Endowment of the Arts grant (if we get turned down for being too controversial, that will be amazing press!)
  • Grants from Mackenzie Scott and other philanthropists